Experience-Driven Entertainment and Brand Engagement — Designed, Produced and Delivered Across Live Platforms.

M2 is a multi-functional entertainment and creative services company operating at the intersection of film, events, brand engagement, and live experiences, including tech-based edutainment. The company delivers an integrated portfolio of products and services designed to support content creators, brands, and partners across the entertainment value chain, with a strong operational focus on the UK and GCC.

M2 provides film production support in KSA, enabling international and regional producers to access local infrastructure, regulatory coordination, on-ground services, and execution capabilities. This includes production facilitation, location coordination, local partnerships, and operational support aligned with Saudi Arabia’s evolving film and media ecosystem.

In parallel, M2 specializes in the creation and delivery of innovative events and entertainment formats, developing concepts that blend culture, creativity, and audience engagement. These formats are designed to be commercially viable, scalable, and aligned with market demand, serving both public and private sector partners.

Expanding into tech-based edutainment, M2 designs and operates immersive learning-led entertainment experiences using XR (AR/VR/MR), interactive media, gamified storytelling, and digital installations. These offerings translate culture, heritage, science, sustainability, and brand narratives into engaging, measurable experiences for malls, museums, festivals, schools, and public sector initiatives, with modular formats that can scale across locations and audiences.

The company also operates a brand integration and commercial partnerships platform, offering brand placements, sponsorship structuring, and live brand experiences. M2 connects brands with entertainment and event environments through authentic, well-designed integrations that deliver measurable visibility and engagement.

Our mission

We are on a mission to become a leading entertainment and fan-engagement partner, known for high-impact experiences, cultural authenticity, and international-grade execution.

Our vision

We want to create memorable experiences that unite communities, elevate talent, and deliver measurable commercial value for partners across sports, film, and cultural entertainment.